← Back to blog

A luxury hospitality brand approached us recently asking us to provide a quote for page designs for a new website. They had created wireframes (line drawings) of what they wanted it to look like and had their own in house web development team who would build and code the site.

However, when we looked at their brief we saw that, alongside the new booking and checkout pages, they had only asked for two templated designs - a homepage and an internal page.

The plan was that their web development team would use these templates across the whole site (around 40 pages) and each would look the same, apart from different text and images. But there’s a problem with this. When every pages looks the same the site loses its luxury feel. It has no soul and visitors get bored.

And we can be fairly certain that an external web development team won’t spend hours looking for the perfect image for each page and cropping / editing them to perfection like we would.

In contrast, when we build a luxury website we design each page individually - the complete opposite of a cookie-cutter approach. This way we have exquisite control over how the whole site looks which is essential if you want visitors to have confidence in your brand, stay on the site for longer and ultimately get in touch.

Creating a templated luxury website where the majority of the pages look the same is lazy in our opinion. It makes a site look mediocre at best and it shows the customer that you have cut corners. Luxury brands don’t cut corners.   

Now take a look at crows-hall.com which we designed in July of this year. You’ll see that most of the pages are different which gives the visitor variety and keeps them reading. Every image has been carefully selected to look stunning on every device, from mobile to tablet, laptop to desktop.

The result? Crow’s Hall went from one enquiry per month to seven enquiries and three viewings in the first week of launch.